Introducing the Everyday Serum
Updated: Jun 25
The one step you have missed in your skincare routine is finally here
For the modern woman, every day is a flurry of activities. Between a busy career and/or raising a family, there’s usually not enough time to schedule in a proper skincare routine—one that ensures your complexion is beautiful and glowing. And if you’re not a skincare guru, it may be tough to understand the various products constantly marketed at women with the promise of a flawless complexion. There are cleansers, toners, essences, exfoliators… and don’t even get us started on the different types of facial oils out there. It’s a lot of work.
Let’s skip the fuss. For the past two years, The Moisturizers Co. has gone through numerous formulas, ingredients, talked to customers and chemists—and now they are finally ready to present you with their latest endeavour.
Meet the Everyday Serum.
What is the Everyday Serum?
The Everyday Serum is your friendly, easy-to-introduce-to-your-skincare-routine type of product. As a skincare step, it sits right between toning and moisturising. Its job is to deliver potent, hydrating ingredients into your skin—and boost the moisturiser you apply right after.
What exactly is a booster?
Imagine this: you put on foundation before heading out of the house. However, a few hours later, you see your foundation sliding right off your face. This can be avoided by using a primer—its job is to make sure your makeup stays beautiful and on-point. The Everyday Serum acts just like that, a potent in-between product that assists your skin in properly absorbing and maximising your moisturizer for the best results.
Using a moisturizer that targets large pores? Watch them shrink faster with the Everyday Serum.
Using a moisturizer that targets dark spots? The Everyday Serum will lighten these spots more effectively.
The best part?
You can use it both day and night, so you can be assured all your skincare products are properly absorbed for maximum results.
What goes in the serum?
The Moisturizers Co. wanted to keep things simple but focused. This led them to narrow down their formula to meet two primary objectives: replenish skin moisture and act as a booster for the next product. The Everyday Serum is formulated with two key ingredients:
1. Hyaluronic Acid
An amino acid complex that increases the efficacy of hydration products and helps the skin to retain up to 10x moisture.
2. Pro-Vitamin B5
Also known as panthenol, the pro-vitamin B5 is a gentle, water-binding vitamin that attracts and retains skin moisture, and deeply penetrates the skin to plump up fine lines, hydrate and regenerate the skin.
There you go—easy and effective!
What makes the Everyday Serum stand out?
The skincare industry is populated with many products. As avid skincare advocates, The Moisturizers Co. want to simplify the process of searching for a product with ingredients and benefits the everyday girl can understand. The Everyday Serum stands out as an essential product from a homegrown brand that doesn’t try too hard—it just does its job well.
Ideal for everyday use. Ideal for all skin types. Promotes soft, smooth, and supple skin with regular use.
Can I use it as an all-in-one product?
No. The Everyday Serum is primarily a skin booster and should be used in tandem with other skincare products like a cleanser, toner, and of course—a moisturiser! Feel free to drop them a question about their moisturisers here or explore their full range here.
The team at The Moisturizers Co. started the brand to introduce a diverse range of high-performance moisturisers to women. The outpouring of support and testimonials that they’ve received from many women has really spurred them to continue simplifying skincare solutions. The Everyday Serum is an extension of the moisturiser journey, and they are truly excited to be able to share it with you. Be sure to sign up for our mailing list to be the first to get news of its release!
Update: The Moisturizers Co. has enhanced and reformulated the Everyday Serum to deliver all of the potent and hydrating ingredients that you need right into your skin. Meet the New Everyday Serum from The Moisturizers Co. here.
About us: We are Skintelligence, a team focused on a 'skin-first' approach to beauty through artificial intelligence. We match products to you based on your unique skin type and needs. Results are highly accurate and personalized with AI and machine learning. It's fun, convenient, and it works. Try it here.
As featured in Her World, CLEO, FEMALE, Shape, Nuyou, Singapore Women’s Weekly, Daily Vanity, Layers of Skins.